top of page
.png)
Mahalakshmi PG
Mahalakshmi PG
Mahalakshmi Girls PG was launching a new property in Electronic City and wanted to build a strong brand that felt safe, welcoming, and homely for students and working professionals. The goal was to create a complete digital presence and generate quality leads from the start.
We designed the complete brand identity, starting with the logo. Since the name is Mahalakshmi, we used a lotus as the key symbol to represent positivity and new beginnings. We paired it with a serif typeface to give the brand a warm and homely feel.
We designed and developed a website that reflects the idea of a home away from home. It highlights the rooms, amenities, location, and makes it easy for users to enquire.
We ran Meta ad campaigns using geo-fencing to target people looking for PG accommodation in and around Electronic City. This helped us reach students and working professionals who were actively searching for a place to stay.
Our social media strategy focused on showcasing the experience of living at Mahalakshmi Girls PG rather than just promoting the property. Through content around friendships, everyday conversations, trending moments, amenities, and the clean, safe, and welcoming environment, we built a relatable and engaging brand presence that made the PG feel like a true home away from home.
bottom of page